Rappers Interpreting Art (R.I.A.)
Year: 2023
CONCEPT
A short-form episodic series that bridges hip-hop and fine art. Each episode features a rapper interpreting visual art in a gallery, followed by an artist or curator interpreting the rapper’s music—creating a dynamic two-way cultural exchange.
Year: 2023
CONCEPT
A short-form episodic series that bridges hip-hop and fine art. Each episode features a rapper interpreting visual art in a gallery, followed by an artist or curator interpreting the rapper’s music—creating a dynamic two-way cultural exchange.
ROLE
Creative Director/Brand Strategist/Producer
Originated the concept, wrote the pilot, and built the format. Led creative direction, assembled the production team, secured talent, and oversaw execution from idea to pitch.
Creative Director/Brand Strategist/Producer
Originated the concept, wrote the pilot, and built the format. Led creative direction, assembled the production team, secured talent, and oversaw execution from idea to pitch.
AUDIENCE
18–45, globally fluent in hip-hop, fashion, and art culture. From NYC to Paris, this series speaks to tastemakers, collectors, and creative influencers.
18–45, globally fluent in hip-hop, fashion, and art culture. From NYC to Paris, this series speaks to tastemakers, collectors, and creative influencers.
CULTURAL RELEVANCE AND MARKET DEMAND
R.I.A. lives at the convergence of music, fashion, and art—where hip-hop artists are not just subjects but collectors, curators, and creators. It offers brands a rare way to enter that conversation authentically.
R.I.A. lives at the convergence of music, fashion, and art—where hip-hop artists are not just subjects but collectors, curators, and creators. It offers brands a rare way to enter that conversation authentically.
OUTCOME & IMPACT
Garnered serious interest from Complex and an Emmy-winning producer. Now in talks with a major LA production company. Pitch plans include Spotify, Genius, HighSnobiety, and i-D.
Garnered serious interest from Complex and an Emmy-winning producer. Now in talks with a major LA production company. Pitch plans include Spotify, Genius, HighSnobiety, and i-D.
