LOVEKILLS
Year: 2024
CONCEPT
A luxury phone case brand at the edge of fashion, art, and rebellion.
Cinematic. Seductive. Cult-driven.
Created for women who disrupt and define—not follow.
Year: 2024
CONCEPT
A luxury phone case brand at the edge of fashion, art, and rebellion.
Cinematic. Seductive. Cult-driven.
Created for women who disrupt and define—not follow.
ROLE
Creative Director/Brand Strategist/Producer
Creative Direction, Strategy, Production
Built the brand from scratch: concept, team, tone, identity, visuals, and launch approach.
Creative Director/Brand Strategist/Producer
Creative Direction, Strategy, Production
Built the brand from scratch: concept, team, tone, identity, visuals, and launch approach.
MOODBOARD
AUDIENCE
Women 25–30, based in global fashion cities.
Bold. Editorial. Lives on TikTok, Substack, and late-night thoughts.
Poster Girl x Mugler. Lucien x Belle de Jour.
Women 25–30, based in global fashion cities.
Bold. Editorial. Lives on TikTok, Substack, and late-night thoughts.
Poster Girl x Mugler. Lucien x Belle de Jour.
CULTURAL CONTEXT / WHY NOW
In a world of sameness, LoveKills is an analog weapon.
Luxury, not utility. A fetish object, not a case..
In a world of sameness, LoveKills is an analog weapon.
Luxury, not utility. A fetish object, not a case..
PRODUCT
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ADS
I use AI as part of my creative toolkit—prompting editorial imagery, building moodboards, and shaping visual direction.
OUTCOME & IMPACT
In development. Buzz-worthy and visually viral—built for drops, editorial, and obsession.
In development. Buzz-worthy and visually viral—built for drops, editorial, and obsession.