“We were once lovers than the world found us...”
Year: 2019
CONCEPT
A capsule collection exploring how fame, media, and public scrutiny reshape intimate relationships—through the lens of iconic couples like Whitney & Bobby, Amber & Ye.
Year: 2019
CONCEPT
A capsule collection exploring how fame, media, and public scrutiny reshape intimate relationships—through the lens of iconic couples like Whitney & Bobby, Amber & Ye.
ROLE
Creative Director/Brand Strategist/Producer
I developed the concept and led all creative: sourcing, art direction, packaging, and overseeing the shoot from sketches to final imagery.
Creative Director/Brand Strategist/Producer
I developed the concept and led all creative: sourcing, art direction, packaging, and overseeing the shoot from sketches to final imagery.
AUDIENCE
Targeted tastemakers in fashion, music, and design. The work resonated with creatives and influencers—landing in the hands of notable rappers and scene figures.
Targeted tastemakers in fashion, music, and design. The work resonated with creatives and influencers—landing in the hands of notable rappers and scene figures.
CULTURAL & RELEVANCE
Blending fashion, storytelling, and cultural commentary, the project reimagined apparel as emotional narrative—reflecting the fragility of love under the public eye..
Blending fashion, storytelling, and cultural commentary, the project reimagined apparel as emotional narrative—reflecting the fragility of love under the public eye..
OUTCOME & IMPACT
Limited resources paused the rollout, but the buzz confirmed what it was: not just fashion, but a concept brand with cultural weight.
Limited resources paused the rollout, but the buzz confirmed what it was: not just fashion, but a concept brand with cultural weight.
